New to PPC? Don’t Overlook This Dark-horse…

In the world of PPC, all we hear about is Google.  And, with search results that trounce all competitors, you can understand why. However, for many people just getting started with PPC, Google may NOT be the best place to start.

Coming in at #2 on the search results front is Yahoo.  And, while you can get some good results with Yahoo campaigns, their support for new marketers is nothing short of atrocious!

Until you have spent $200/month consistently for 3 months, the only support you will receive is email support. (They don’t even have the  live chat feature that the big “G” does.). And, their email support time is nothing short of ridiculous. They tell you that you will receive a response within 24 hours,  but in my experience it has been more like a week.

Plus, with Yahoo, you cannot import a campaign until you have reached the $200/month for 3 month limit.  A recent campaign I submitted for import took over 10 days!. Unbelievable.

No, what I am going to recommend to you here is the #3 search engine — MSN Ad Center. In my opinion, they are a new PPC marketers dream come true

When you call them up, you actually get a real, live person. Immediately. No wait time. Even for brand, new (and low budget) accounts!  woo hoo!!

And, to top it off, the person answering the phone wants to help you tweak your campaigns so that they convert better. They will give you adcopy ideas, show you how to do dynamic insertions, help you with keywords, and much more.  I even had them offer to run a macro for me that would capitalize the 1st letter of my keywords.

It’s almost uncanny. And, certainly unheard of in this day of no real customer service by most companies.

Oh, and my ads there are converting, too.

So, my suggestion for struggling PPC marketers… give MSN Ad Center a try.

P.S. One final thing… you can usually find coupons for $50 off to start a new account.  So, search for “Coupon MSN Adcenter” to find a code before opening your account.